What My Sporting Career Can Teach Us About Internet Marketing

Back when I was at secondary school I decided that I was going to play a team sport. This was a momentous decision for me because up until that point in my life I had shown no interest in sport of any kind. My preference was to play soccer. I realise that it is called football in most parts of the world but here in New Zealand football is used to describe the game of rugby, which is most definitely the national game here. The school I went to did not have a soccer team and when a large group of us went to the school principal to see if it were possible to start a team for the upcoming season we were told, “This school is a rugby school”.

So, if I was going to play a sport that winter it was going to have to be rugby. So my friends and I (all of whom wanted to play soccer) were formed up into a rugby team and were provided with a coach. We played 3 games and suffered 3 resounding defeats. In all 3 games we had more than 100 points scored against us and in reply we were only able to post 3 points of our own. After the third crushing defeat we, as a team, decided to retire from rugby, follow our hearts and find a way to play the game that we all wanted to play.

We found ourselves a coach. He was an Englishman who had in fact coached an English third division team some years earlier and we were able to convince him that we were worthy of his efforts. We decided to use the rugby uniform that our parents had purchased for us and we all chipped in and bought ourselves a couple of balls. We approached to local council for the use of a disused football pitch and they agreed and we set about getting it up to standard.

The final hurdle for us to overcome was to convince the league to accept our team into the competition as the season had already started. I am not sure to this day how we did it but they agreed and Queen Charlotte United was up and running. The town I lived in was a small town of just 3000 residents and was part of a small rural province here in New Zealand.

We played our first game and won 1-0. In fact, we finished that first season in second place… just one competition point behind the competition winners.. The following two seasons saw us win the competition as well as put up teams in other ages grades as well. We upgraded our rugby uniforms and got ourselves a ‘real’ football strip to wear and our coach kept on training us. I am not sure what happened in subsequent seasons as my parents moved to another part of the country and that, as they say, was that.

The lesson here is simple and it is twofold. First you need to be doing what you are passionate about and secondly you need to find a good ‘coach’ to help ensure your eventual success. These lessons apply in most aspects of our lives but let me try to apply them to Internet marketing.

The first thing is to be doing what you are passionate about. Let’s be blunt about it. If you are not passionate about your online business then it is doomed to fail. I am sorry, but that is the truth. You will ‘go the extra mile’ if you are passionate about what you are doing. On the other hand you will do only what you have to if you are not.

You are probably aware that I am a truck driver as well as an Internet marketer. Why do I do both? Because I am passionate about both. It is not a hardship for me to get up and go to work. I enjoy taking a heavy load down the highway and that reduces the long and anti-social hours to a non-issue for me. Then I come home and do whatever I need to do to keep my online business ticking over as well… all because I am passionate bout doing it.

Being passionate about what you are doing will ensure that you will do whatever it takes to make your efforts successful. Cast your mind back to the story about the soccer team I was part of. We were successful because we were passionate about what we were doing. We practised 3 nights a week because we needed to and without passion for what we were doing that would have been a hardship.

However, passion is not enough on its own. You need to add to passion the need to find someone to guide you on the journey. The ‘coach’ you need has to have some specific qualifications. Just as our soccer coach was an experienced coach so the ‘coach’ you want to find also needs to be experienced. They need to be successful in their own business and they need a track record in teaching others.

There are many in the Internet marketing world who will put their hand up and offer to teach you but they need to know both what to do and how to teach you what to do. I would love to ‘coach’ others but the truth is I am still learning myself. Because of that I am simply not qualified to be a ‘coach’… at least not yet. Perhaps I am qualified to be on the ‘coaching staff’ and that is why I am more than happy to have you journey with me as I learn and apply what I am learning.

I have a ‘coach’ to teach me what I need to know. If you have been following me for any length of time you will know I am a student of John Thornhill’s in  his Partnership to Success program. In fact, as I write this, I am starting week 34 of the program. The advantage of having John to coach me is that I can ignore everybody else and concentrate on what John is teaching me.

If you are in the situation where you need a coach to take you toward your success I highly recommend John’s Partnership to Success program. John is a great teacher and has seen significant success of his own. I love his no nonsense and honest approach to things. Do check the program out because you don’t know what you don’t know and if you want to see success sooner rather than later the investment in a great coach is just that… and investment. Do leave a comment and as always feel free to share this post with your own readership.

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