It’s Just Good Business

You will recall recently that I have been talking about the fact that I have become a student in John Thornhill’s Partnership To Success mentoring program. One of the things that I have had to do is read (or in my case re-read) a book called The Go-giver. The sub-title describes it as “A Little Story About A Powerful Business Idea”. In fact it is far more than that.

The book is written by Bob Burg and John David Mann and is a very easy read. It is quite short and is very easy to read. Even if you are not much of a reader you will have no difficulty with this one. Let me quote directly from Amazon’s website here to give you an idea of what the book is about…

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

The concepts in the book are not new to me at all. In fact I have read the book before and will undoubtedly read it again. Despite the fact that I have read the book previously and am a proponent of the concept of providing outstanding value as a basic tenant for life I did enjoy reading it again and highly recommend it to you. The concepts outlined in the book do work and I want to give you a couple of real life examples from my own experiences to illustrate this.

What seems like a long time ago now when I was a teenager I was a keen motorcycle rider. I worked hard over the summer holidays and earned enough money to buy my first motorbike. The bike itself wasn’t much but it was brand new and it was mine. I was living in a very small town at the time but a few miles away was a larger town, Blenheim, that serviced the entire district.

Located in Blenheim was the very best motorcycle shop in the entire world… or that’s what we all honestly believed. It was called Monty’s Motorcycles and Monty himself was a legend. When you went into the shop, even though he was busy Monty would acknowledge you immediately with something like, “Hey there… take a look around and I will be with you in a minute”. After he met you for the first time Monty always remembered your name as well as what bike you owned or were interested in. The guy was just a legend!

Nothing was a problem for Monty. Everything was possible and he just loved helping people. I bought two bikes from him over a period of two years. On one occasion I had managed to break a couple of spokes on my second bike. I rang Monty to see if he thought it was safe enough for me to ride it through to Blenheim to get his team to fix it. He told me to meet the afternoon bus and pick up a package he would put on it, install the spokes and then bring the bike through so he could make sure everything was fine.

Monty was a classic go-giver and as a result his business was amazing. It was always crowded and despite the fact that Monty had a great team around him he always had time for everybody… even if it was just a personal greeting. Eventually Monty retired, which was great for him but very sad for the rest of us. On his last day literally hundreds of his customers did a ride by of his little motorcycle shop to honour a friend.

My second story is my own. Monty is not the only highly successful businessman I have known; people who could only be described as real go-givers. So in every business I have owned and operated I have used the very same principles of giving great (even extreme) value for money and giving whatever I can to my customers. The last business I operated was a computer business. It was a computer sales and service venture and was quite successful.

I operated that business as a full-time business for over 10 years and during that entire period I never advertised once! I never needed to. By providing outstanding value my customers referred me to their friends and family and I found myself never wanting for business. Eventually I allowed the business to wind down as I was keen to move on to other things but to this day I still have a few of my old customers who simply don’t want anybody else. They are happy to wait for me to have time to fix their computers and when I do see them we will have a coffee and a chat while I fix their computer.

Just this last week I had one such ‘old friend’ bring his computer for ‘a visit to the doctor’ as he put it. I did the service he requested as well as sorting out a few smaller issues I could see and stated my price for doing the job. My customer paid my price without a moment’s hesitation… and added and extra 50% on top! Why? Because I provided excellent value. When was the last time one of your customers added a 50% bonus to your price?

As I continue to develop my online business I fully intend to provide value in the same measure. There are a couple of reasons. The first is I just enjoy it. It makes me feel good… and I like feeling good. The second is that it is just good business!

If you leave a comment I will always rely. If you e-mail me I will always reply. In fact when I do a broadcast from my autoresponder I use my business e-mail address so that if anybody hits the reply button I will get the e-mail so I am able to reply. A few months ago another marketer, Taurean Thurston, contacted me and asked if he could interview me for a product he was creating. (The product has since been released and is called The LB Files). When Taurean interviewed me I gave him and his customers my best stuff. Why would I do that? Because it is just good business!

Why not try me out. Leave a comment and see if I do actually reply. As always feel free to share this post with your own readership… there I go again – giving stuff away.


  • Jusman Sulaiman

    Reply Reply April 9, 2015

    Monty has an amazing way to keep his customer happy. I am agree that his sincere treatment and service is the real good business by itself. No wonder that the customer keep coming and unhesitately buy. It is also important and valuable in our endeavour to market our online product and service. Thank you for the inspiring story.

    • Donald Gavin

      Reply Reply April 10, 2015

      Hi Jusman,
      Thanks for dropping by and leaving a comment.

      The thing about Monty was that nothing was ever a problem. He had time for absoultely everyone and always had a smile on his face. It seemed that making people happy was the thing that made his day and the money from his sales was a thing that just happened as a result. Certainly a great lesson to learn


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