How To Select A Good Mentor

Building an online business, whether as an affiliate marketer or creating and selling your own digital products, is a dream that many have. After all, the Internet is a fantastic place simply because you have instant access to so much information. However, as well as being a huge benefit is also a significant drawback as well. There is so much information readily available but how do you determine which is of value and which is not? How do you decide what you need to absorb first and what to ignore. How do you determine the correct order in which to do things?

owlThe obvious answer is to find a good mentor and allow them to guide you through the minefield that is the world of the online marketer. Frankly, if you don’t take on a mentor you will most likely end up in the same cycle that most would be online entrepreneurs find themselves in; buying product after product, system after system in search of what I call the magic bullet. After spending much more money than they ever make these almost success stories simple give up and support the statistic that suggest 95% of people fail to make money online.

The real question is, “How do you determine who to take on as a mentor?” If the drawback to the Internet is having too much seemingly confusing and sometime contradictory information then the same argument holds true when it comes to selecting a mentor to help guide you through this minefield of information. Let me give you six things to look for that might help with this selection.

The first thing is to consider the would-be mentor’s track record. If they are in a position to offer themselves as a mentor to others then they will be known in the Internet marketing world. If not then you can strike them from your list of potential candidates immediately.

There are two aspects of any history that I would suggest you take a look at. The first is their own record of success. If they are going to teach you how to make money then it is reasonable to ask for proof as to how successful they have been in doing so themselves. The second thing to check out is the success of previous students. How many students have they had? How well have they done following the training? If they have had successful students then they will certainly be telling you all about those successes. If they are silent on the subject then perhaps a different mentor might be a good idea.

The second thing I would consider important is the prospective mentor’s willingness and ability to help students achieve success in their own right. You can get a measure of this by communicating with former students and asking them some fairly basic questions. A mentor who takes and interest in each of their students and is willing to help them with their area of difficulty is worth considering seriously. If all you are going is a series of e-mails set up in an autoresponder sequence you need to look elsewhere. After all, one size does not fit all.

After looking at the willingness to help their students achieve success I would look at the would-be mentor’s willingness to be personally available to their students. Often you will find that these online tutors employ a support staff and, while that is fine in itself, you are paying for the expertise of the mentor you signed up for. If they are not willing to be available for their students then someone else might be a better option. A simple test you can perform is to send an e-mail, with question or two in it, to the would-be mentor and see who replies -if anybody.

The next thing I would suggest you determine is whether the course is suitable for where you are at right now. For example, you might be completely new to the entire online marketing world. Does the mentoring program you are considering assume any pre-existing knowledge or will it start with the assumption that you have no knowledge at all?

You need to consider the number of students that the mentor you are considering is willing to take on at any onebacktoschool time. Is the course limited to a certain number of students or will they take all-comers? If you are going to get personal attention from your mentor then so is everyone else doing the course as well. If there are two hundred, for example, then the question needs to be asked how one person can mentor and guide this many.

The final thing to consider is that the prospective mentor is up front about the real cost of doing their course. The reality is that there is more than just the cost of the course itself. It is more than likely you will need a web hosting account and an autoresponder service. What about any software you might need to buy and the like. A good mentor will be quite open about this before you even sign up.

I sincerely believe that a good mentor is the most important investment you could make when it comes to starting out with and online business. By applying these six principles what may seem a daunting task at first should become a relatively simple decision in the end.

Let me finish this article by letting you know that I have actually used this process in selecting the mentor I am committed to. My mentor is John Thornhill, a UK based marketer. I started with a small 30-day program right at the start of my Internet marketing ‘career’ called The One Month Mentor. As you might be aware I recently signed up for John’s flagship mentoring product called Partnership to Success.

After 2 months I have to say I am loving it and learning a lot. Much of what I am learning at this stage is not entirely new to me but certainly the depth and detail John is taking me through is well worth every cent I have spent on the course. As a group of students we interact with John and his support staff as well as with each other. As a result we are not only learning how this business actually works but we are forming relationships with other marketers (at all different levels of experience and ability) which can only be a good thing.

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