How To Find Affiliates… Guaranteed!

Let’s, for a moment, imagine that you have created your first digital product. It is finished and ready to go. The sales page is written and has been tweaked and optimised so that it converts as well as you know how to do. You have spent a lot of time and even more effort in putting together a great funnel with your one time offers and upsells and your downsells. You even have a fantastic autoresponder series in place to send out to all those customers you intend to make… full of value as well as additional offers. What else do you need?

Well, you need affiliates to drive traffic to your sales page. You, personally, can only drive so much traffic for the simple reason that there are only 24 hours in a day and you actually have to sleep for some of them. If you were to put the same amount of effort into attracting affiliates as you intend putting into driving your own traffic you will multiply your results exponentially. The maths is simple so let’s follow it through using a hypothetical example.

Let’s assume that you are able to drive 1000 clicks to your sales page through your own efforts. Further let’s assume, for the sake of this example, that your product sells for $20 and the sales page converts at 10%. Therefore, your own efforts would result in 100 sales and earn you $2,000. Not bad!

Now let’s assume that you were able to attract 10 affiliates each able to deliver the same 1000 clicks to your sales page. In this scenario you can still earn $2000 from your own efforts but now, in addition, your affiliates deliver an extra 10,000 clicks, which, at the same 10% conversion rate, produces an extra 1000 sales. You decide to pay them a commission of 50% so collectively they earn $10,000. Obviously you bank the same amount of money in addition to your original $2,000 making your total earnings $12,000.

You don’t have to be a rocket scientist to work out which scenario works best for you or, indeed, any product creator. The only question that remains is, “Where can I find and recruit affiliates?” The answer is simply to go to where the affiliates are.

Now before you start thinking I am being funny and go off to find something else to read let me explain. Affiliates are not hard to find if you know where to look. They are not hiding, trying not to be found. In fact, the good affiliates are always on the lookout for good quality products to promote to their lists. All you have to do is go to where people are trying to build lists!

Obviously there are the various affiliate networks such as Clickbank, JVZoo and Warrior Plus and these are, indeed, great places to start. However there are many, many more options open to you as well. Consider, for example, JV Giveaway events. You may be aware that I am fairly keen on these Giveaway Events for a number of reasons, not the least of which is they are great places to recruit affiliates. Giveaway events attract people who are building their mailing lists.

Here a screen shot from a JV Giveaway that is running as I write this article. I have reduced it in size because the detail is not important to what I am showing you here. However, I have highlighted something that is common to every ‘gift’ offered… without exception! It is the ‘Contact Contributor’ link. You can click on that link and you are then able to send an e-mail to the contributor of that gift. How powerful is that? These ‘contributors’ are people who are actively trying to build a list. It is, therefore, reasonable to assume that they might also be looking for good products to promote.

A word to the wise here… don’t make contact with a “Promote my product” e-mail. Nothing will be a faster turn off. As a product creator you will create more than one product and so you will want to be recruiting a bigger and bigger number of affiliates all the time. What I am saying is that you are not looking for someone to promote your latest product. Instead you are looking for someone with whom you can form a strategic alliance. Such an alliance is one that will benefit both you and your affiliates. Your initial contact should, therefore, be along those line rather than simply, “Promote my product”.

So, where else can you find affiliates? How about forums? Or what about Facebook groups? Even JV leaderboards from other marketers products. Here is another great source. Pick any product in your niche and search for it in Google. For example, let me look for Simple Traffic Solutions, a product by John Thornhill. By typing “Simple Traffic Solutions” (quotes included) I found 6,460 results. Only one of those results is John’s… the rest are reviews and the like from his affiliates. If they are prepared to promote for John they might be prepared to promote your product as well.

With all these sources I have mentioned you will want to make contact on the same basis as I mentioned earlier. You want to create and nurture a relationship with these affiliates. If you treat them with respect they will usually return the favour. However if you simply send a request to “Promote my product” you will probably not even get the courtesy of a reply.

As you can see there should be no difficulty in finding affiliates. In fact, there is no reason why you should not begin forming those relationships and alliances even before you create your first product. It is, after all, all about the relationship rather than being about any promotion… that is a very short-sighted approach indeed!

You are most welcome to leave a comment… I would love to hear from you. Feel free, also, to share this article to your own readership.

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