5 Simple And Smart Ways to Format Your Blog Posts

Blogs have never been more popular than they are today and this is a trend that is likely to continue into the foreseeable future. There is a constant demand for interesting and useful content and traditional media sources are failing as they move more and more away from reporting news and concentrate on providing opinion and social interaction. That is not to say that we bloggers don’t have to work hard to win and keep our targeted audiences as we most certainly do. We have to keep on providing quality content that appeals to our readers and it seems that their appetites are becoming ever more insatiable.

Reality is that good quality blogs are being actively sought out by and ever increasingly connected audience. This means that blog creators need to be consistent in their writing and so ensure that their blogs are read and shared on order to expand readership. In this article I am going to give you what I consider to be five important and clever ways to format you blog to help you attract and keep readers. In other words here are five ideas to help you get your blog noticed.

Blog Objectives

Before I give you these five great tips let me suggest that before you do anything you need to have a clear objective for your blog. Having such an overall objective makes it easy for you to work on the content for your blog. You are clear in your mind what the blog is all about and what you are trying to achieve with it. An objective may be as simple as wanting to attract more followers on social media or grow an e-mail list.

Once you have established the objective for your blog it becomes a lot easier for you to develop the content of the blog both in terms of the content itself but also in terms of style and format. You are able to develop your personal style and have that reflected in your blog, which in turn will attract the type of reader you are seeking to your blog and hold their attention.

So, having got the objective of your blog out of the way let’s take a look at what I consider to be five of the best tips for formatting your blog posts to help you attract and hold the attention of your readers.

Have An Attention-Grabbing Image

We all know that a picture is worth a thousand words. Therefore, it is obvious to me that an image that grabs people’s attention of worth any amount of great writing. The image must be relevant to the rest of the content obviously but it is usually the very first things that grabs someone’s attention. I spend almost as much time selecting appropriate images as I do actually creating the content. I am talking about both the title image as well as the images I scatter throughout my articles. They help me tell the story and because they do it is important that they are as carefully selected as any words I choose.

Images, especially the title image, need to be of high quality as well as being relevant to the content of the post. Their purpose is to capture the reader’s attention and draw them into the rest of the content so low quality image simply won’t do. Your images are very much the ‘shop window’ for your blog post so choose big and eye-catching images that are of good quality.

It is obvious to me that an image that grabs people's attention of worth any amount of great writing Click To TweetThe right choice of image might bring a smile to your readers face or it might stir other emotions that motivate the reader to open up your article and read it rather than moving on to something else. Always remember that you are competing for your reader’s attention with any amount of content from an ever-increasing number of sources. You need to give yourself every advantage and the right image is the best place to start.

Create Plenty Of White Space

There is no mistake more fatal to the success of your blog posts and articles than attempting to fill every square centimeter of space with words. All you will achieve in so doing is overwhelming your readers even before that have begun to read. The quality of your content will count for nothing if you do not try to create white space in your posts. Give your readers a sense of freedom rather and suffocating them with words. By all means use the words… simply break them up and spread them out a bit more.

Think about how you consume content. I suggest that you probably read material online, perhaps from a mobile device. A solid block of seemingly endless text formatted like a school essay is hard on the eyes and leads to eyestrain and is quite tiring. The end result is your reader will most likely not finish consuming the article and all your efforts will have been wasted.

Therefore, it is better to deliberately add white space into your posts. Be generous with it. Keep your paragraphs short… break them up if you need to do so. Let your readers process your content by adding white space as a deliberate and considered part of your content creation.There is no mistake more fatal to the success of your blog posts and articles than attempting to fill every square centimeter of space with words Click To Tweet

Make Your Title Clear And Relevant

The title of your article is the first contact with your reader. It should clearly convey what the article is all about as well as evoking some emotion that will almost compel the reader to read on. The word ‘dynamic’ of one of those over-used words we all try to avoid but I can think of none better to describe how your title should best present itself.

A dynamic blog post title will accomplish a couple of things. First, it will evoke some sort of feeling in your potential reader that will compel them to read further and, second, it will give them some idea of what they might find in the article once they do start reading.

Here is a tip that might help you create better titles for your article. I always write the article before I create the title. As I write I jot down on a handy piece of paper some of the key thoughts or phrases I have used. When I am ready to give serious thought to the title I already have a ‘summary’ of what the article is all about and often a catchy and relevant title will almost suggest itself, needing only a little work from me to get it ‘just right’.

Consistent And Meaningful Subheadings

Subheadings are essential supports to the blog title as well as helping to create some of the white space we have already discussed. A subheading break up the article into meaningful and logical chunks which also lead the reader on into the next section of the post. They help create a sense of expectation by inferring that there is more to come and help in explaining the main topic more precisely thus providing a clearer view of the article content.

Like the main post title subheadings should be indicative of the content to follow but be well thought out in order to help draw the reader into the next section of the post. I do not spend as much time on my subheadings as I do on the main title but I still give careful consideration and thought to them so they are a meaningful addition to the article.

Make Your Content Shareable

Without doubt social media is key to the success of most blogs and is very much part of the modern world. Accordingly you need to give careful consideration to how you can make your articles both available to and compatible with at least the main social media platforms. This might mean that you may need to adjust any images or pictures to align with any posting requirements on specific social media networks. Text should be included as a description to further explain the image as an example of the sort of thing I am talking about here.

Without doubt the very least you should do is to include a plugin that allows your readers to send your article to their social media. If you look to the left of this post you can see just such a plugin at work here on my blog. With a single click you can send this post to your own readers allowing you to send great content and me to reach people I would otherwise never be able to reach.Without doubt social media is key to the success of most blogs Click To Tweet

Conclusion

When all is said and done formatting blog content is actually a very simple process which means that you can potentially attract a bigger readership with very little extra effort. It really is a simple matter of taking the effort to find an emotionally appealing picture or image, leaving plenty of white space, taking the time to create dynamic heading reflective of the article’s content and being consistent in using subheadings that capture and hold the attention of your readers. You might want to add some extra images to help break up the text or add some inspiring quotes to help readers relate to your content but these five tips will go a very long way to helping you create more appealing blog posts and attract more readers.

I have already mentioned the social media plugin I use on the blog. Why not use it and share this article with your readers as I am sure it will help them as well. If you want to add anything to what I have said (or perhaps agree with it) please do leave a comment at the foot of this post. I would love to hear from you.

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